Archive | September, 2011

Nature’s Tears® EyeMist® E-Commerce Strategy

23 Sep

Nature’s Tears® EyeMist® – a Simply Moist® experience! Woman invented, woman owned American product for dry eyes. New discovery – the Power of Water®.

Nature’s Tears® EyeMist® e-commerce commitment.

Sharon Kleyne, Founder of Bio-Logic Aqua Water Research and international water advocate, is announcing an increased emphasis on e-commerce and retail Internet accounts for Nature’s Tears EyeMist, the company’s patented, all-natural breakthrough product for dry eye, eye allergies and computer vision syndrome.

“E-commerce,” explains Mrs. Kleyne, “is global, open 24 hours a day, and has a unique ability to quickly reach consumers of all ages and categories, including targeted subgroups such as sports participants, allergy sufferers, and people experiencing computer eye irritation. That’s why we are placing the highest priority on acquiring new Internet retail accounts.”

Nature’s Tears EyeMist, according to Mrs. Kleyne, has been extremely successful selling in 70,000 brick-and-mortar drugstores, doctor’s offices, hospitals and the military. Internet sites such as Amazon.com have been especially effective in helping the product reach consumers looking for a dry eye product and education.

Water is the ONLY method to humidify dry eyes.

This new category product is the result of two decades of research by Sharon Kleyne. She discovered that dry eye syndrome is a global health crisis and that the only correct way to re-humidify dry and irritated eyes is with water rather than formulated products. Her research led to the discovery of Bio-Logic Aqua tissue culture water, the only known all-natural water with the correct pH, osmolarity, mineral solute content and application technology for dry eye application.

The water is now Bio-Logic Aqua Research’s “trade secret” and the only ingredient in Nature’s Tears EyeMist, which contains no formulated chemicals, preservatives, saline solution or potential allergens.

New global discovery: Nature’s Tears® EyeMist®.

According to Mrs. Kleyne, “Nature’s Tears EyeMist is an all-natural, personal hand-held device that humidifies the air in front of the eyes, which the tear film then naturally absorbs.”

Endorsed by ophthalmologists, optometrists, pharmacists and dry eye researchers around the world, this American product received a United States patent in April, 2009, for its description of misting the eyes and tear film with 100% natural water to soothe dry eyes (see http://www.naturestears.com for product demonstration, description and references).

Dry eyes, dry air and the environment.

“Worldwide,” Mrs. Kleyne explains, “the air we breathe is too dry. Everyone knows the air is polluted and dirty but few realize that our air is also losing its life-giving clean water (humidity). This is the number one environmental threat to health. The good news is that my company’s personal hand-held water misting devices will empower every individual to provide their own instant humidity supplement, regardless of how dirty or dry the air.”

“Earth is always changing,” she concludes, “and for human life to survive, we must learn to adapt to those changes. In the current global environment, with the help of our wonderful Internet partners, Bio-Logic Aqua’s business of water products such as Nature’s Tears EyeMist will one day be as indispensable as drinking water, clothing, sunscreen and lip balm.”

Don’t miss The Sharon Kleyne Hour – Power of Water at http://www.worldtalkradio.com, Apple iTunes and Green Talk Network, Mondays at 10 a.m. PST/PDT. Sponsored by Nature’s Tears EyeMist and Bio-Logic Aqua Research.

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How To Relieve The Symptoms Of Allergy Eye

22 Sep

An “allergy” may be defined as “an adverse immunological reaction to a substance that normally does not produce such a reaction.” Adverse reactions to things like pollen, mold spores and pet dander (called “allergens”), are allergies because most people are not bothered by them. An adverse reaction to cigarette smoke or bee stings is not technically an allergy because nearly everybody reacts to them.

The eye’s first line of defense against allergies and other irritants is the complex and extremely thin tear film that covers the eyes’ exposed surface. The tear film is 99% water. The remainder of the tear film consists of salt, proteins, antibodies, lipids, etc.

Factors such as air pollution, dry air, heat, wind, forced air heating and cooling and even stress can cause your tear film to lose water. If you happen to be sensitive to allergens such as pollen, the reaction will be more severe if your tear film is too dry and not functioning at full capacity. It is common knowledge among specialists that allergy eye (especially pollen allergies) is worse in hot, dry weather and better in cool, humid weather when it is easier to maintain the tear film’s natural moisture balance.

Standard eye drops may be ineffective against allergy eye because the large drops can wash away the natural tear film, including the evaporation-slowing lipid layer. Also, chemicals in these products can create their own adverse or allergic reactions.

Allergy Eye and Dry Eye Symptoms.

Itching, redness, blurred vision, burning, eyelid swelling or redness, excessive tearing, grainy feeling, eye strain, fatigue, heavy eyelids,  and light sensitivity are some allergy eye and dry eye symptoms.

Reducing allergens/minimizing symptoms.

  • Stay indoors when the pollen count is at its peak, especially in mid-morning and early evening.
  • Keep windows closed and use air-conditioning during peak allergy seasons.
  • Wear glasses or sunglasses outdoors during peak seasons.
  • Allergy-proof your home; put dust-mite-proof covers on bedding and pillows; clean surfaces with a damp mop, rag, or shampooer rather than dry sweeping or dusting.
  • Keep pets outdoors as much as possible if you have pet allergies.
  • Reduce molds by keeping indoor humidity moderate. Shoot for 40% to 50% relative humidity at 70 degrees.
  • Remove contact lenses as soon as symptoms appear.

Standard remedies.

  • Cold compresses on the eyes.
  • Oral antihistamines (may cause drowsiness).
  • Eye drops and redness relievers.
  • See your doctor about mast cell stabilizers, non-steroidal anti-inflammatories and immunotherapy.

Maintaining tear film health.

  • Put bowls of water in your house, especially when heater or air conditioner is on.
  • Take frequent long, luxuriant baths and/or showers.
  • Let as much fresh air into the house as you can, especially the bathroom.
  • Apply a pure-water mist before and after facial cleansing and any time eyes or face feel dry and/or uncomfortable.

© 2010 Bio-Logic Aqua Research